{"product_id":"echinacea","title":"Coneflower","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cem\u003e\u003cspan class=\"\"\u003eEchinacea purpurea\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e, commonly known as Purple Coneflower, is a beloved North American native perennial prized for its large, daisy-like flowers with prominent, spiky central cones and long summer-to-fall bloom season. This classic garden plant forms a robust, upright clump of coarse, dark green, lance-shaped leaves with slightly hairy stems. From early summer through autumn, it produces solitary flower heads with slightly drooping, overlapping petals (ray florets) in a range of colors—from the classic purple-pink to white, yellow, orange, and red—surrounding a prominent, spiky, golden-brown to coppery-orange central cone . The flowers are lightly fragrant and highly attractive to butterflies, bees, and other pollinators, while the seed heads provide essential winter food for birds . With exceptional drought and heat tolerance, deer resistance, and adaptability to poor soils, it is an outstanding choice for perennial borders, wildflower meadows, mass plantings, cutting gardens, and pollinator habitats.\u003c\/span\u003e\u003c\/p\u003e","brand":"Victory Nursery","offers":[{"title":"1 Gallon · Red","offer_id":44101210472536,"sku":null,"price":19.9,"currency_code":"USD","in_stock":true},{"title":"1 Gallon · White","offer_id":44101246451800,"sku":null,"price":19.9,"currency_code":"USD","in_stock":true},{"title":"1 Gallon · Yellow","offer_id":44101246484568,"sku":null,"price":19.9,"currency_code":"USD","in_stock":true},{"title":"1 Gallon · Pink","offer_id":44101246517336,"sku":null,"price":19.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/8000\/6232\/files\/Image_jpeg_f032c650-c4a1-4663-8192-2062df8f5963.png?v=1778731710","url":"https:\/\/victorynursery.us\/products\/echinacea","provider":"Victory Nursery","version":"1.0","type":"link"}