Lavandula stoechas 'Madrid Purple' is a compact, evergreen shrub prized for its plump, deep purple flower heads topped with showy, bright purple, rabbit-ear bracts. This Spanish Lavender cultivar forms a dense, upright mound of linear, gray-green, aromatic foliage that releases a pleasant scent, with a fragrance somewhere between classic lavender and rosemary. From late spring through summer, it produces an abundance of rounded, deep violet-purple flower spikes, each crowned with striking, upright, sterile bracts (flags) in a vivid, bright purple. The flowers are highly attractive to bees, butterflies, hummingbirds, and other pollinators. With its neat, compact size, excellent tolerance for heat, drought, and deer, and its long blooming season, it is an outstanding choice for low hedges, borders, rock gardens, containers, and as a fragrant accent in Mediterranean and coastal gardens.