Profusion Beautyberry (Callicarpa bodinieri 'Profusion') | Winter Berry Shrub

Profusion Beautyberry

5 Gallon

$54.90

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Profusion Beautyberry

Callicarpa bodinieri 'Profusion'

A deciduous shrub with spectacular, dense clusters of metallic violet-purple berries that persist through winter.

$54.90

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Bay Area–Based Nursery

We specialize in plants grown and delivered in their original pots and soil.
Because of their size and weight, our plants are not suitable for long-distance shipping and are delivered locally to ensure health and quality.

While delivery is limited to our local service area, we’re happy to support garden design and plant selection remotely.

For local plant professionals, we’re always glad to connect and explore ways to support your customers.

Callicarpa bodinieri 'Profusion' is a stunning deciduous shrub prized for its spectacular, metallic violet-purple berries that appear in dense clusters around each stem node in autumn and persist long into winter . As its name suggests, this cultivar produces an exceptionally heavy crop of brilliantly colored fruit, far outshining other beautyberry varieties. In summer, small, inconspicuous, pale pink to lavender flowers appear, giving way to the magnificent berry display. The green leaves may develop subtle yellow-purple tones in fall before dropping, leaving the bare, arching branches adorned with clusters of jewel-like, bright violet berries that provide a rare, vibrant color in the winter landscape. With its upright, bushy habit, excellent cold hardiness, and adaptability to a range of soils, it is an outstanding choice for mixed borders, woodland gardens, winter-interest plantings, and wildlife gardens, as the berries attract birds.

Knowing how we measure the size?

When browsing our plants, you may notice size terms such as Gallon, Multi, or Stand. These describe how a plant is grown, containerized, or structured at the time of sale — not just its height. Understanding these terms will help you choose the right plant for your space and expectations.

🌱 Gallon Size (Container Size)

Gallon refers to the size of the nursery container the plant is currently growing in (e.g. 1 Gallon, 5 Gallon, 15 Gallon).

A larger gallon size generally means:
- A more established root system
- A sturdier plant
- Faster visual impact after planting
Example:
- 5 Gallon: Ideal for residential gardens, easy to handle, good balance of value and maturity
- 15 Gallon: More mature, provides quicker results in the landscape

Note: Gallon size does not guarantee a specific height, as growth varies by species.

🌳 Multi (Multi-Trunk / Multi-Branch Form)

Multi indicates the plant has multiple trunks or main stems growing from the base.

Commonly used for:
- Ornamental trees
- Feature plants
- Japanese maples, olives, crepe myrtles, etc.
Why choose Multi:
- Fuller, more sculptural appearance
- Strong visual presence even at younger ages
- Popular for design-focused landscapes

🌲 Stand (Single-Trunk / Standard Form)

Stand (short for Standard) refers to a single, dominant trunk with a raised or naturally formed canopy.

Commonly used for:
- Shade trees
- Street trees
- Orchard and structural plantings
Why choose Stand:
- Clean, classic tree form
- Easier clearance for walkways and lawns
- Preferred for long-term structure and uniformity

🌿 Choosing the Right Size

If you want instant impact → larger Gallon, Multi form
If you want long-term structure → Stand form
If you want flexibility and value → mid-size Gallon containers

If you’re unsure which size or form fits your project, our team is happy to help you select the best option based on your space, timeline, and design goals.

Foliage & Flowers: Green leaves, turning subtle yellow-purple in fall; small, inconspicuous, pale pink to lavender flowers in summer .
Fruit: Dense, clustered, bright metallic violet-purple berries in autumn, persisting through winter .
Mature Height: 5-8 ft (1.5-2.5 m)
Mature Spread: 5-8 ft (1.5-2.5 m)
Growth Rate: Moderate
Hardiness Zones: USDA 5-8
Light Requirement: Full sun to partial shade (best fruiting in full sun)
Core Benefits: Spectacular metallic violet berries in autumn/winter, exceptionally heavy fruit production, long-lasting winter interest, attracts birds.
Best Uses: Mixed borders, woodland gardens, winter gardens, wildlife gardens, specimen plant, cut branches for floral arrangements.

Q: How is 'Profusion' different from other beautyberries?
A: It produces an exceptionally heavy crop of berries (more than other varieties), with fruit clustered densely around each stem node. The berry color is also a distinctive metallic violet-purple.

Q: Does it need full sun for the best fruiting?
A: For the most abundant berry production, plant in full sun (at least 6 hours of direct sunlight daily). It will tolerate partial shade, but fruiting will be reduced.

Q: Does it need a pollinator?
A: It is self-fertile and does not require a separate pollinator, though planting multiple plants can improve fruiting.

Q: How long do the berries last?
A: Berries ripen in autumn and persist through much of winter, often after leaves have dropped, providing long-lasting color and interest when little else blooms.

Q: Are the berries edible?
A: The berries are not considered palatable for humans (they are very astringent), but they are an important food source for birds, especially in winter.