Profusion Beautyberry (Callicarpa bodinieri 'Profusion') | Winter Berry Shrub

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Profusion Beautyberry

Callicarpa bodinieri 'Profusion'

A deciduous shrub with spectacular, dense clusters of metallic violet-purple berries that persist through winter.

$54.90

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Description

Callicarpa bodinieri 'Profusion' is a stunning deciduous shrub prized for its spectacular, metallic violet-purple berries that appear in dense clusters around each stem node in autumn and persist long into winter . As its name suggests, this cultivar produces an exceptionally heavy crop of brilliantly colored fruit, far outshining other beautyberry varieties. In summer, small, inconspicuous, pale pink to lavender flowers appear, giving way to the magnificent berry display. The green leaves may develop subtle yellow-purple tones in fall before dropping, leaving the bare, arching branches adorned with clusters of jewel-like, bright violet berries that provide a rare, vibrant color in the winter landscape. With its upright, bushy habit, excellent cold hardiness, and adaptability to a range of soils, it is an outstanding choice for mixed borders, woodland gardens, winter-interest plantings, and wildlife gardens, as the berries attract birds.

Quick Facts

Foliage & Flowers: Green leaves, turning subtle yellow-purple in fall; small, inconspicuous, pale pink to lavender flowers in summer .
Fruit: Dense, clustered, bright metallic violet-purple berries in autumn, persisting through winter .
Mature Height: 5-8 ft (1.5-2.5 m)
Mature Spread: 5-8 ft (1.5-2.5 m)
Growth Rate: Moderate
Hardiness Zones: USDA 5-8
Light Requirement: Full sun to partial shade (best fruiting in full sun)
Core Benefits: Spectacular metallic violet berries in autumn/winter, exceptionally heavy fruit production, long-lasting winter interest, attracts birds.
Best Uses: Mixed borders, woodland gardens, winter gardens, wildlife gardens, specimen plant, cut branches for floral arrangements.

Faqs

Q: How is 'Profusion' different from other beautyberries?
A: It produces an exceptionally heavy crop of berries (more than other varieties), with fruit clustered densely around each stem node. The berry color is also a distinctive metallic violet-purple.

Q: Does it need full sun for the best fruiting?
A: For the most abundant berry production, plant in full sun (at least 6 hours of direct sunlight daily). It will tolerate partial shade, but fruiting will be reduced.

Q: Does it need a pollinator?
A: It is self-fertile and does not require a separate pollinator, though planting multiple plants can improve fruiting.

Q: How long do the berries last?
A: Berries ripen in autumn and persist through much of winter, often after leaves have dropped, providing long-lasting color and interest when little else blooms.

Q: Are the berries edible?
A: The berries are not considered palatable for humans (they are very astringent), but they are an important food source for birds, especially in winter.

📍 Primary Delivery Area · San Francisco Bay Area

Local delivery across the Bay Area — and beyond.

San Francisco Bay Area is our primary local delivery market. Victory Nursery also serves additional California markets and selected extended delivery areas by arrangement.

Regular local delivery: San Francisco, Peninsula, South Bay, East Bay, Marin, Tracy / Mountain House and surrounding service areas.

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